23 Revolutionary AAPI-Owned Beauty Brands You Should Be Stocking Right Now

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In case you didn’t know, May is AAPI Heritage Month. There are so many different ways to celebrate this month, whether you choose to donate to nonprofits that support the AAPI community or shop Asian brands.

If you’re like us and love discovering new makeup and skincare products, now is the time to try AAPI-owned beauty brands and find some of their new products. And, if you don’t know where to start looking, you’re in luck! We’ve rounded up 23 AAPI-owned beauty brands and products you’ll want to add to your cart ASAP.

From The youth “first of its kind” color-changing blush Transformative skincare for melanin-rich skin, there are some great AAPI-owned brands that deserve a top spot in your beauty routine. Check them all out below.