Two years after announcing its plans, Amazon’s long-awaited entry into e-commerce in Africa has finally come to fruition.On Tuesday, the tech giant south africa market. South Africa is the e-commerce giant’s first market on the continent and will pit it against local players such as Takealot (majority-owned by media giant Naspers), Macro and Bob Group’s Biddlebuy. It’s worth noting that the service was launched without Prime membership. In other words, there are no Prime-only service tiers, such as media services or free shipping on bulk items.
We reached out to Amazon to ask when or if it might add Prime in this region. We will update this post as soon as we know more.
Services e-commerce giant Said Initially, the plan is to sell international brands and local products across about 20 product categories. Amazon offers same-day and next-day delivery, 3,000 pickup points, and free shipping on everyone’s first order as well as free shipping on a wide range of products without the Prime benefit to attract customers. If your subsequent order exceeds R500 (~$27).
It took a long time to debut. Amazon first announced two years ago that it would launch on the continent in two countries: Nigeria and South Africa.
However, they have since postponed the release dates for both. South Africa was originally scheduled to debut in April 2023, but that was later postponed. October Founded in 2023, it just started hiring domestic independent distributors that month and was still hiring in the areas of merchant development, software development, and operations. The launch in Nigeria, which was scheduled for February 2023, has also been postponed, and the company has not yet released any updates on when it will begin operations.
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