TikTok is making new efforts to curb the rise in AI-generated misinformation taking over the social media platform, announcing new methods. Watermark (or label) AI.
platform announced Today, Adobe-led Content Reliability Initiative And that Coalition on Content Origin and Authenticity (C2PA)a nonprofit-backed project that aligns technology and social media companies on best practices for so-called “content provenance,” or “fundamental, reliable facts about the origin of digital content.”
TikTok already labels AI-generated content created using proprietary AI effects (AIGC) and requires users to label unique AI content uploaded, but the new policy will Automatic monitoring applies to content created offsite. TikTok’s stated intent with the partnership is for an automated labeling system to parse the metadata of images and videos and read content credentials to quickly identify them as being generated by AI.
The platform also said it will begin attaching content credentials to TikTok content itself so that others can see when, where and how the content was created or edited. The company has now become the first social media company and video platform to sign on. Adobe content credentials standard, luck I will report.
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“Experts widely recommend the AIGC label as a way to support responsible content production, but also warn that the label can cause confusion if viewers don’t understand what it means. ” the company said in a statement. “That’s why we’ve been working with experts to develop a media literacy campaign to help the community identify and think critically about his AIGC and misinformation.”
TikTok is also releasing 12 new media literacy resources created in parallel with the Poynter Institute. media wisea youth-focused fact-checking project; witness, A human rights organization that teaches civilians how to use technology to record and protect themselves. WITNESS also provides guidelines and Advice on spotting deepfakes and other AI threats.
Other technology platforms, similarly flooded with generative AI offerings, are also taking their own paths toward improved labeling and watermarking.meta announcement New AI content labels During April. Shortly thereafter, Snapchat announced that it would add automatic, user-visible watermarks to all content created using its in-house AI tools. A transparent Snapchat logo watermark is added to the image when it is downloaded to your device or exported from the platform.
Meanwhile, TikTok has launched these intended AI protection features amid a focus on the platform’s role in global organizing and its potential impact on the upcoming presidential election. The new policy also comes amid the company’s last-ditch efforts to protect the app’s place on American phones, including a recent lawsuit against the U.S. government over the Biden-approved ban on the app. It was done.
