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Of course, France created a scratch-and-sniff stamp that smelled like a baguette

Leave it to the French to find a way to package the scent of a fresh baguette into a postage stamp. French postal service La Poste is introducing scan-and-tattoo stamps for its most popular breads with artwork from a Paris-based artist Stephen Humbert Bassett. The stamps depict French bread wrapped in a blue, white and red ribbon and the text “La Baguette, de Pain française”.

The “bakery” scent is created using microcapsules, according to Le Carré d’encre, a stationery store in Paris. “The difficulty for us is to use this ink without breaking the capsules, so that the scent can then be released when the customer rubs the stamp,” printer Damien Lavaud said. BBC.

[Photo: stephanehumbertbasset/Instagram]

About two months before the opening of the Paris Games, the scented stamp was issued on the feast day of Saint Honoré, the patron saint of bakers and pastry chefs. Nearly 600,000 stamps were printed.

the “The know-how and culture of baguette bakingIt was added to the list of intangible cultural heritage of the United Nations Educational, Scientific and Cultural Organization (UNESCO) in 2022. In France, six billion baguettes are made annually, according to La Poste.

There’s no UNESCO-listed food for the United States (isn’t there a love for hot dogs or a Big Mac?), but that hasn’t stopped the U.S. Postal Service from developing its own wipe-and-smell stamps. In 2018, the Postal Service introduced a scented fragrance “Frozen desserts” Stamps depicting watercolor illustrations of ice cream by Santa Monica, California-based artist Margaret Berg.




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