Facebook has new plan to lure Gen Z users back to its platform

Once a must-have for college students, Facebook is now better known as a watering hole. “For the elderly” While other social platforms have emerged and evolved to meet the needs of younger generations, Facebook Election campaign For those who don’t know the difference AI-generated images and reality. now, “Boomer Book” I want to change direction.
At an event in New York City on May 31, Facebook executives laid out a strategy to secure “the next 20” for Facebook: attracting younger users and applying AI everywhere. “We’re still for everyone,” President Tom Allison told the audience. “But we also know that to stay relevant, we need to build for Gen Z.”
Why does Mark Zuckerberg look like that?
It’s not exactly rocket science. In the study, Allison said, “We realized… this is [Gen Z’s] “This is a time in their lives when they’re starting to experience a lot of big changes: moving, going to college, first jobs, renting their first apartments, finding love… They’re looking for ways to explore new interests, and they want to find real people who share their interests, real professionals. And we think that’s where Facebook comes in.” For the next 40 minutes, the executives explained new monetization features for creators on the platform and how AI tools can do everything from changing the backgrounds of photos to helping craft posts.
But Facebook’s overall value proposition to Gen Z remained unclear.
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The event suggested Facebook might be suffering from a deeper identity crisis. Its theme was eerily Instagram-predictive. Attendees made vision boards, ordered custom airbrushed totes, and took selfies at four curated photo spots. Facebook Marketplace, the platform’s resale goods, also created a buzz. More than 10 million of Facebook’s 40 million active users between the ages of 18 and 29 in the U.S. and Canada use Marketplace daily, employees said, and some of the event’s furniture and decor was sourced through the tool.
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There was also talk about recommendation algorithms, specifically for videos. Blog Post Outlining its strategy, Facebook said it aims to have “the best recommendation technology in the world” by 2026 and will introduce updates to its video recommendation algorithm that will deliver more video clips to users’ feeds “more effectively.”
And then there was the focus on AI. particularly eliciting mixed emotions Facebook VP and head of product Dane Glasgow (who took to the stage to the very apt tune “Superstition” by Stevie Wonder) called Facebook’s adoption of AI “fun, engaging and useful” — just days after it was revealed that Meta AI will train itself on Facebook users’ content and won’t ask for permission from U.S. users due to European privacy requirements.
Glasgow ended his part of the presentation by introducing the final segment, “Conversations with Young People,” a fitting end to a presentation that felt like a pastiche of reality. 30. Rock In this skit, a character in his 50s goes undercover as a high school student. His first line to his friends is, “How are you all?”