Biden campaign targets ‘convicted criminal’ Trump with $50 million media buy ahead of first debate

The Biden campaign released a new ad Monday morning as part of a $50 million ad campaign ahead of the first presidential debate later this month, highlighting former President Trump’s conviction and saying that “character” is the central dynamic of the 2024 presidential race.

The new ad, titled “Character Matters,” highlights the New York verdict against Trump.when A jury found the former president and presumptive Republican candidate guilty of all 34 counts of falsifying business records in the first degree. Trump has pleaded not guilty to the charges and promised to appeal the decision.

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“This election is between a convicted criminal who is only out for his own interest and a president who is fighting for his family,” the ad says, highlighting Trump’s legal challenges and saying the president has been focusing on “reducing healthcare costs.” and make large corporations pay their fair share.”

The announcement comes ahead of next week’s first presidential debate, which is scheduled for June 27.

The ad is part of the Biden campaign’s $50 million June paid media campaign. The campaign said the ad will air on general market television and Connected TV in all battleground states and on national cable.

Former President Trump, left, and President Biden. (Getty Images)

“Trump approaches the first debate like a convicted felon who continues to demonstrate that he will do anything and harm anyone if it means more power and revenge for Donald Trump,” said Biden campaign communications director Michael Tyler. “That’s why he was convicted, that’s why he encouraged a violent mob to storm the Capitol on January 6, and that’s why his entire campaign is an exercise in revenge and retribution; because that man is blind to the people a President should serve and will do absolutely anything for his own personal benefit and for his own power.”

Tyler emphasized that in the 2024 presidential campaign, “character matters, and the president of the United States must be someone who understands that the highest office in the land is about you and your family, not a vehicle to get rich.” .

President Biden, left, and actor George Clooney. (AP/Getty)

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“That’s the spirit Joe Biden brings to his work every day: fighting for safer communities, for the middle class, and ensuring corporations pay their fair share. It’s a stark contrast, and it’s one the government cares deeply about.” American people,” he said. “And that’s why we’ll make sure that every day we remind voters how Joe Biden is fighting for them, while Donald Trump runs a campaign centered on one man and one man only: himself.”

The Biden campaign also said Monday that the media blitz will target voters in battleground states throughout June as part of its “aggressive and comprehensive efforts to engage and activate the voters who will decide this election.”

The ad blitz also includes a “historic” investment in reaching Black, Latino, Asian American and Native Hawaiian/Pacific Islander voters, with the campaign calling it “the largest investment to date.”

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The ad campaign comes after Biden’s campaign raised a record $30 million at a star-studded fundraiser in Los Angeles hosted by Jimmy Kimmel. Big names attended, including former President Obama and Hollywood actors George Clooney and Julia Roberts.

The huge haul comes after Biden attended a star-studded fundraiser in New York City in April, where he raised more than $25 million.

Meanwhile, the first presidential debate will be hosted by CNN on June 27 in Atlanta.