Snap unveils AI-powered augmented reality experiences and tools in Lens Studio 5.0
Snap is bringing new AR experiences powered by GenAI to Snapchat users and the AR developer community. This innovation represents a major advance in real-time image modeling, bringing users’ imaginations to life instantly through augmented reality.
Real-time GenAI innovations for Snapchat
Snap is previewing a new real-time photo template that allows users to write an idea and see it come to life Augmented reality experiences immediately. This feat is achieved through enhanced GenAI technologies, making it faster and more efficient on mobile devices. These advancements enable Snapchat users to create and communicate with friends in a creative way on the go. GenAI powers several features, including Bitmoji wallpapers, chat and dream wallpapers, AI pets, and AI lenses.
New GenAI tools for AR creators
Snap is also launching the GenAI Suite in Lens Studio, its augmented reality authoring tool. This kit allows AR creators to create custom machine learning models and assets to power their lenses, dramatically reducing the time needed to create new models. This tool empowers artists, creators, and developers to blend custom machine learning models with augmented reality features, bringing new dimensions to creativity.
Snap has partnered with the National Portrait Gallery in London to create lenses inspired by iconic photo styles using GenAI Suite. Snapchatters can use these portrait-style lenses, take a snapshot, and send it to the museum’s “Living Portrait” display wall. The art community has warmly embraced GenAI Suite, reflecting its potential for creative expression.
Lens Studio 5.0: Improve productivity and creativity
GenAI Suite is part of Snap’s new Lens Studio 5.0 release. This release is designed to improve productivity, modularity, and speed, empowering AR creators, developers, and teams with new tools to customize workflows and build more complex projects. The update includes features that help streamline the creation process, making it easier to produce high-quality AR content quickly.
Snap is committed to developing technology that empowers global communities to express themselves and unleash their creativity. These new augmented reality experiences and tools represent an important step forward in making creativity accessible and immediate to everyone. The combination of real-time GenAI and innovative tools in Lens Studio 5.0 aims to revolutionize how creators interact with augmented reality, making it more intuitive and powerful.
Image: Deposit images
