Trump Media Inc. Stock Price Today: Company’s Shares Rise Sharply After Assassination Attempt

Trump Media & Technology Group Corp. (Trump Media & Technology Group Corp.) (DJT) stock was up in premarket trading Monday morning, as of this writing. It’s the first day markets are scheduled to open since the attempted assassination of former President Donald Trump. Here’s what you need to know.

assassination attempt

On Saturday, July 13, a gunman opened fire. He started shooting. The former president was shot while campaigning near Butler, Pennsylvania. Trump’s ear was hit, but the former president was unharmed. Three spectators were also hit, one of whom died.

Federal law enforcement officials said the motive for the shooting has not yet been determined, and the FBI says the shooter appears to have acted alone so far. The shooter was killed by a Secret Service sniper moments after hitting the former president.

DJT shares rise significantly

As of this writing Monday morning, shares of Trump Media & Technology Group Corp. (TMTG) were up significantly in premarket trading. Trump Media & Technology Group Corp. stock is up nearly 50% to over $46 per share. Trump Media & Technology Group Corp. stock previously closed at $30.88 per share on Friday, July 12, the day before the assassination attempt.

TMTG was founded by the former president in 2021. Its flagship product is Truth Social, Trump’s social media network. In March 2024, TMTG merged with special purpose acquisition company Digital World Acquisition Corp., effectively taking Trump Media & Technology Group public. TMTG now trades on the Nasdaq.

When Trump Media & Technology Group went public in March 2024, Trump Media & Technology Group shares were trading at around $54 per share, meaning that while the stock has risen significantly so far, it is still trading below its Nasdaq debut price earlier this year.

Why is DJT stock rising?

There’s no fundamental business reason for Trump Media & Technology’s stock to surge this morning. That is, Trump Media & Technology didn’t announce a new product or reveal that Truth Social is suddenly making money.

But the likely reason for the stock’s surge is that investors may be betting that the assassination attempt will boost Trump’s popularity, and thus his chances of winning the election. That increased popularity could send more people to his social network, Truth Social, which would boost its advertising revenue.

Of course, it’s also possible that some fans of the former president are buying Donald Trump stock simply to show their support for him.

How do the rest of the markets react?

Aside from the Trump Media and Technology Group stock rally, the rest of the markets appear to be relatively flat this morning so far. As of this writing, S&P 500 futures, Dow Jones futures, and Nasdaq futures are currently flat, all hovering around a half-percent gain.

Major cryptocurrencies like Bitcoin and Ethereum have gained around 4.3% in value. Bitcoin is currently trading at around $62,600 per coin and Ethereum is trading at around $3,340 per coin.

Another stock that’s seen a notable rise — and one that’s tied to Trump’s media and technology conglomerate — is Rumble Inc. (ticker: RUM). Rumble, a cloud computing company, hosts Truth Social. RUM shares are up more than 15% in premarket trading at the time of writing, to $6.85.